Byron Lars in Sony 3D hits Madison Avenue

This year, Fashion Night Out, celebrated its 2^nd Annual fashion extravaganza. The star studded evening was one of the most highly anticipated of the evening. Not only could you see fashions come to life in plain view but were you ready for 3D? Byron Lars Beauty Mark in 3D presented by Sony was a fresh innovative step into a new direction for the fashion world. On September 10^th 2010, the streets of New York City along Madison Avenue between 55^th and 56^th Street were filled with heart stopping stilettos and over thousands of fashionista’s from all around the world.

Fashion authorities like: Style Director, Constance White; Fashion Editor, Michaela Angela Davis; Lifestyle Writer, Harriette Cole with special invited guest; Nicole Murphy, Stacie J., Jacque Reid and Milky Jean.

Life like dolls dawned breathtaking must have looks from the creative designers Spring /Summer 2011 collection, “Refined Tribalism”.

Diva’s and Divo’s were welcomed to the Sony Style Store experience by the style team sporting their flashy and fashionable new XE camera’. The night mood was set with a smooth delectable classy taste mixed with a very fashionable treat brought to you by the Xante’ and Ty*Ku liquor brand team.

A bright focal point of the evening shouted aloud as the new Byron Lars BLEaCH collection made its debut. The BLEaCH collection, a new Ready To Wear journey, contains intricate constructed lines with detailed hidden surprises given a new transformation to the classic white button down.

Celebrities and Fashion Icons of all times alike transcended in fashion heaven as the 3D experience instantly came to life before their very eyes. “Refined Tribalism” erupted with leopard lace prints, embossed cashmere textures and signature looks, accessorized with classic pearls and Avant Garde’ timeless head dresses.

NY S|S 2011, Byron Lars + Iman Cosmetics from David M Garcia on Vimeo.

Producer | 5D Shooter | Editor - David M Garcia (davidmgarcia.com) - for Iman Cosmetics (imancosmetics.com)

The crowd was pleased as Lars himself thanked everyone for making the night truly a favorite that will forever be cherished. Special thanks to: Sheila Gray, Sony, An’jels Salon, Iman Cosmetics, Tai Chunn & MVC Productions, Nikki Walker PR team, all 15 fashion volunteers and of course event producer Richard E. Pelzer II and MEGA Management Inc for the best fashion experience of the season. If you missed the event, don’t freight because you can explore the collection in a department store near you as the Byron Lars collection debuts in Lord & Taylor department stores across the globe in October 2010.

Visit: www.ByronLarsBeautyMark.com

Fashion's Night Out 2010 goes GLOBAL

THE DAY YOU SHOULD SHOP TIL YOU DROP!!!

For those who haven’t been anxiously counting down the days until New York Fashion Week, you probably aren’t aware of a little event called Fashion’s Night Out. This huge, globe-spanning extravaganza kicks off NY Fashion Week, which showcases the spring/summer collections of the current top designers. The event begins tonight, Sept. 10, 2010; it’s centered in New York City and is promoted by Mayor Bloomberg, “Vogue” and the CFDA, but is celebrated in cities across the country and in many countries around the globe.

Fashion’s Night Out gives the chance for shoppers to get exclusive access to many stores and the opportunity to shop with the stars and see big names in fashion such as Anna Wintour, Karl Lagerfeld, Mary-Kate and Ashley Olsen and tons of supermodels up close in person. The second annual event, whose slogan is “Shop for Something Good,” is the biggest shopping event of the year, with top designers like Alexander Wang, Chanel, Stella McCartney, Byron Lars and Proenza Schouler opening their doors to the public and encouraging customers to shop.

In addition, mass retailing companies such as Saks Fifth Avenue, Neiman Marcus, Sony Style and American Apparel have participating stores across the states. On top of the designer merchandise sure to fly off the shelves, the collection of Fashion’s Night Out merchandise is equally well-known and is sold with a purpose. A percentage of the proceeds of the tanks, classic tees, tote bags, hoodies and more go directly to the New York City AIDS Fund.

On Tuesday night, Anna Wintour, the editor-in-chief of American “Vogue,” and her team staged “Fashion’s Night Out: The Show,” which displayed models wearing the looks that fashion editors picked for Fall 2010. The event was intended to entice the public to come out on Friday and begin shopping. Over 1,500 patrons forked over $250 per ticket to see the biggest public fashion show in New York City history, which featured models like Gisele Bundchen, Naomi Campbell and Lara Stone working the runway along with 150 other big names.

The location of the show was the new home of New York Fashion Week, the Lincoln Center. Each of the 157 looks showcased on the runway were based on the trends of plaids, twenties glamour, rock chic, romantic minimalism, ladylike ensembles, utilitarian outerwear and bohemian. Though the show only lasted 20 minutes, including the runway show and a performance by Pharrell Williams, the show executed its mission of exciting the crowd for the coming weekend extravaganza.

Fashion’s Night Out marks a new kind of retail marketing, sparking excitement in fashion again and providing patrons with a fun night out instead of the regular old shopping trip. The official website for the event even allows you to plan out the entire evening to include celebrity appearances, free gifts with purchase, refreshments, pop-up shops, contests, DJs, designer appearances, exhibitions and tons more.

Fashion’s Night Out is the first and only event of its kind, thought up by fashion leader Anna Wintour in an effort to revive the fashion community after the effects of the recession. After such a huge turnout last year, this weekend is sure to see a jam-packed New York City.

For those of us who unfortunately can’t make it to NYC for this star-studded event, CBS is airing a special Tuesday, Sept. 14 at 10 p.m., and of course, the official merchandise is available online to shop for and order, so you can celebrate the event wherever you may be.

Byron Lars in Sony 3D - 2011 Spring/Summer Fashion Collection

BYRON LARS BEAUTY MARK Spring/Summer 2011 Collection in Sony 3D

Hardware. Software. Ready to Wear.

For two decades, famed fashion designer Byron Lars has showcased out of the box thinking and craftsmanship. On Friday, September 10, 2010 during New York’s annual Fashion’s Night Out, he will project his fashion sensibilities literally by collaborating with technology titan SONY Electronics in 37 Sony stores across the US. The partnership, presented at Sony's flagship Manhattan Sony Style Store, will make the Beauty Mark S/S 2011 Collection seem to leap out of the box, by featuring it in Sony 3D.

Byron Lars Beauty Mark will offer attendees a new look at both fashion and technology at the height of innovation, “Byron Lars in Sony 3D.” Innovation for the designer means channeling the roots of fashion in its most elaborate yet practical sense.

This season Lars explores many classic American themes reinterpreted with a slightly tribal sensibility, resulting in what the house refers to as "twisted classicism". Sony Bravia 3D HDTV & Sony NEX-5 Camera will directly connect the tactile with the technological against a backdrop of one of the country's most technologically advanced lifestyle boutiques.

“We are extremely excited to be a part of Byron’s S/S 2011 collection. Sony’s cutting edge 3D technology is setting the stage for the way that viewers experience events. Merging this technology with the fashion world presents an amazing experience for fashion and technology enthusiasts,” says Linda Turner, Senior Vice President, Direct Retail – Sony Electronics.

Byron's clothes have faithful fans ranging from young Hollywood trend setter, Kim Kardashian to big screen starlets Jessica Biel, Dakota and Elle Fanning and now even First Lady of the United States, Michelle Obama. These names show how his clothes intrigue women of all age groups with their stellar construction and earthly price point.

(Photo to the right: Elle Fanning at 2010 Hollywood Twilight Premiere)

“Sony Bravia 3D HDTV and the NEX-5 camera have really upped the ante in fashion photography now. I'm absolutely thrilled that my clothes were chosen to be a part of this ground breaking technology,” says Lars.

Byron Lars Beauty Mark and Sony; Setting Style Trends and watching the rest follow…in Sony 3D, of course!

www.byronlarsbeautymark.com