Brazil Unveils 2014 World Cup Logo

Though we're sure the tears are still flowing as a result of Brazil's surprising early exit from the World Cup, it hasn't stopped its advertising community from saying oh well, on to 2014. Sao Paulo-based shop Africa (yep, it's confusing at first) unveiled the official emblem for the 2014 FIFA World Cup Brazil at the Sandton Convention Centre in Johannesburg, with notable countrymen including Brazilian President Luiz Inacio Lula da Silva, President of the Brazil 2014 Organising Committee and FIFA Executive Committee member Ricardo Teixeira, FIFA President Joseph S. Blatter as well as former Seleçao players Cafu, Carlos Alberto Torres, Romario and 1994 FIFA World Cup-winning coach Carlos Alberto Parreira all in the house.

Africa beat out two-dozen other agencies with this rather colorful design, which carries a theme of "inspiration" and was handpicked by judges including Gisele Bundchen. We're not one to argue with her.

Cool: Puma Ditches Boxes for 'Clever Little Bag'

By Kiran Aditham

It took 21 months, 2000 ideas and 40-plus packaging prototypes to pore over, but Puma along with designer Yves Behar and his team at Fuseproject have come up with a new sustainable packaging system for Puma sneakers: Clever Little Bag. The product, which will begin rolling out next year, marks the next phase of the brand's social and green-themed initiative PumaVision.

While Puma chief exec Jochen Zeitz said that the brand would not necessarily save money with the new packaging, he adds, "Sustainability is not only absolutely necessary considering the situation our planet is in, we as companies are also overdue to take responsibility. We can't wait for governments. Companies have to lead the way and we want to be among the leaders." Behar meanwhile offers his two cents about the project to Fast Company, which also posts Puma's estimates on Clever Little Bag's impact.