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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1LlT-HRZsBBbTqHVZA__SXtjagoe8I5WgvlXJvDIghhxg3PJiHWrBdyCD8rT-y7EUcrbqXDcBSqfuyLTBeBzOjA09X17gkwEhNAk6RhBWifYnCtgvCL3wl0NBdwSEbGIXVkPuyzPbYNEm/s200/VeraWangPrincess-100ml-240k.jpg)
Vera Wang (VW)
VW: Princess is such a playful and whimsical brand and we thought it was time to bring a new fresh take to the advertising. Zoe brings a great style and young sophistication that woman can relate to.
Q: Tell us about the NEW advertising.
VW: It was shot in a gorgeous setting to capture the amazing spirit and individuality of a modern dayprincess.
Q: Why did you choose Zoe for the ad?
VW: Zoe Kravitz is perfect for the new ad campaign. I love that she is a woman with many facets… she isan actress, a musician, a model and definitely a fashionista!
Q: What does the name Vera Wang Princess mean to you?
VW: It’s about something magical… an attitude and spirit within each person that is charming andbrave.
Q: When would someone wear this fragrance? How would it make them feel?
VW: Anytime day or night, Princess can make someone feel special, pretty and confident.
Q: What was your inspiration behind Princess?
VW: Princess was inspired by women who dare to pursue their own destiny, who have spirit andindividuality. A princess can be from any walk of life, it’s all about having a love of life.
Q: How important is fragrance to a woman? And what’s the role that fragrances play for people’slooks and style?
VW: Fragrance evokes memories and emotion and is truly an extension of a person’s personality.
Q: What are some of your favorite notes in the fragrance?
VW: I love fresh flowers so my fragrances tend to have floral ingredients. For Princess, I definitelywanted it to be whimsical and modern. We used fun ingredients like lady apple, dark chocolateand pink frosting.
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